Most if not all airline companies have suffered some major losses in the economic downturn of the past couple of years. Virgin Atlantic is one that had its worst year ever during 2009, and reported losses of around £158 million for the twelve months up to February 2010.
However, the company seems to be rebounding with vigour, and Virgin now has a £10m advertising campaign in progress, to introduce their new “Upper Class” service geared chiefly to business travellers. Virgin intends to keep the momentum going on an upsurge in leisure and business travel that took place in the March to May period this year; they reported an increase of 5% in business class travel.
The “Upper Class” incentives are pretty impressive. They include a limo from your doorstep to the dedicated check-in area at the airport, and another one on arrival at your destination. If you have to wait at the airport, there’s a top-notch business lounge with several business stations and laptop points, plus full restaurant and bar. You can also get a massage, a manicure and a haircut, just to name a few of the available amenities.
On the airplane “Upper Class” offers fully reclining seats, lots of extra leg-room and a massage for your head if desired; again that’s only to name a few of the perks. Virgin is plainly expecting to grab a major chunk of the business-traveller market, and they’re going about it full bore at this point.
The ad campaign will run throughout the fall season this year – statistically the busiest for business travellers. The airline is competing with British Airways and Continental, amongst others, and Virgin aims to make the choice for passengers a foregone conclusion.
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