With 109,743 million nights booked on Camping-and-co.com, the online camping reservation specialist confirms its status as the preferred website for outdoor accommodation among French and European holidaymakers. The outdoor accommodation industry has generated more than 2 billion euros in France alone in 2014, and 6 billion euros in Europe in 2015. With a turnover of 8 million euros ??in France last year, leading French campsite reservation expert, Camping-and-co, has performed strongly and is now the local market reference.
5 new European markets in 2016
Building on its success in France since 2012, Camping-and-co sets out to expand in Europe, starting with the following five markets: the United Kingdom, Netherlands, Germany, Spain and Italy. The company aims to achieve a 95% market share of camping customers in these regions and become the European leader in online camping reservation.
According to a 2014 report on tourist accommodation in France published by INSEE (the French National Institute for Statistics and Economic Studies), the Dutch represent the largest portion of tourists in the market (thirteen million overnight stays), followed by the Germans (seven million overnight stays) and then the British (six million overnight stays) – affirming the burgeoning potential of these new target markets for Camping-and-co. With upcoming iconic events in France such as the Tour de France, UEFA EURO 2016, Bastille Day and so on, the company plans to target this group of European travellers through unforgettable outdoor vacation experiences. It has also developed one website per country and a 7-day call center operated by native speakers of each nationality to ensure quality service and attention.
“We are rapidly cementing a solid presence in Europe, where we have identified unique opportunities in the outdoor accommodation market for British, Dutch and German travellers. With the new partnerships signed in France, Spain, Italy and Portugal, we see Camping-and-co’s vision slowly being realised. Moreover, our foray into these countries marks another milestone in our strategy to be a major player in Europe,” said Guillaume Patrizi, President and Founder, Camping-and-co.
Camping-and-co, a ‘made-in-France’ success story
Camping-and-co is, at its heart, a family business with a long heritage. Both son and grandson to camping property owners, Patrizi grew up in the world of outdoor accommodation while mastering the industry’s know-how. He noticed the changing aspirations of tourists where there is an increasing demand for outdoor accommodation, as it is perceived to be closer to nature and more affordable than hotel rooms. This is in stark contrast to the negative publicity received by campsites ten years ago, according to Patrizi. In the UK alone, camping and caravanning trips by British residents went up by 7% between January and August 2015, a reported increase from previous years, according to the Great Britain Tourism Survey.
Following these observations along with the modernisation of the outdoor accommodation industry, Camping-and-co was conceived as an idea to partake in the development of this sector while meeting the needs of both campsite owners and holidaymakers.
Camping-and-co, poised for continued growth
After over 18 months of development, Camping-and-co.com was founded in 2012. Today, it has six websites in different languages where users have a selection of over 1000 campsites located in France and Southern Europe (Italy, Spain and Portugal). From mobile homes and pitches to wooden cabins and teepees, Camping-and-co.com has a wide range of accommodation which will appeal to outdoor enthusiasts with different tastes and budgets.With an average annual growth rate of 100% between 2012 and 2015, and a turnover of 8M€ in France last year, Camping-and-co affirms its position as an expert in the online camping reservation industry.
Since its inception, Camping-and-co has facilitated over 80,000 online reservations in total: 40,000 reservations in 2015, 21,000 in 2014 and 13,000 in 2013 – a clear indication of its continued growth. In addition, the company increased its number of partners by 30% each year, with a contract renewal of 98% (on average) of its existing partners.
The company in figures
– 8M€ turnover in 2015
– 100% year-on-year growth (2012-2015)
– 80,000 customers since 2012
– 1,000 referenced campsites in France and Southern Europe (Italy, Spain, Portugal)
– 18 tour operators
– 4 years of experience
– 6 language-versions of the website
For more information visit uk.camping-and-co.com