The Adventure Travel World Summit attracts leaders within the adventure travel industry every year to see how responsible travel can continue to be improved. This time the World Summit stepped into deepest Africa for the first time and Namibia was their host nation.
Attendees dove deeply into the adventure travel opportunities within Namibia to see learn more about their the local approach to sustainable travel to see whether this could be a model that could be replicated in other places around the world, and came away very impressed.
The Namibia Tourism Board is the organisation that hosted the summit this year. They put together two special events for travel delegates who flew in from all over the world to attend; one in Windhoek, while the other was over in Swakopmund. A total of 650 attendees who represented travel businesses and associations from more than 50 countries arrived to participate in events during the summit. The Adventure Travel Trade Association, otherwise known as the ATTA, is the main body that maintains the Summit each year and ensures that standards are maintained.
During presentations, it was revealed that apparel manufacturer REI and the World Wildlife Fund now have a program to deliver supplies including adventure gear and apparel to the 500 Conversation Guard in Namibia who have the responsibility to protect the abundant natural resources and wildlife in the country. ATTA and the World Wildlife Fund also have a number of initiatives on the go currently which focus on conservation efforts and develop new adventure travel approaches which are better managed globally.
On the opening day of the event, the Namibian President has given the Gift of the Earth, an award representative of the communal conservancy work that is successfully being carried out in Namibia. Indeed, this is the first time that this award has twice been given to the same country in recognition of their continued good works around sustainable development. The 2014 Adventure Travel World Summit will be held between October 6-9 next year in Killarney in Ireland, and be run by Tourism Ireland this time.